2. Types of Cookies We Use
2.1 Strictly Necessary Cookies
Always ActiveThese cookies are essential for the platform to function. Without them you cannot log in, navigate securely, or use core features. They do not track you for marketing purposes. Examples: • Session authentication token — keeps you logged in across page navigations. • CSRF token — protects forms from cross-site request forgery attacks. • Cookie consent preference — remembers your cookie choices so we do not ask again. • Load balancer cookie — routes your requests to a consistent server for session stability. Legal basis: These cookies do not require your consent as they are strictly necessary to deliver the service you have requested (Article 6(1)(b) GDPR / Legitimate Interest).
2.2 Functional Cookies
Always ActiveThese cookies enable enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we use. Examples: • Language preference — remembers your selected language. • Dashboard layout — remembers how you have configured your workspace. • Timezone — stores your local timezone so job alert times display correctly. If you disable these cookies, some features may not function as intended, but the core platform will remain accessible.
2.3 Analytics Cookies
Consent RequiredThese cookies help us understand how visitors interact with the platform so we can improve it. All data collected is anonymised and aggregated — we cannot identify you individually from analytics data. Examples: • Page view tracking — which pages are visited and in what order. • Feature interaction — which features are used and where users encounter friction. • Session duration — how long users engage with each section. • Error tracking — JavaScript errors and broken flows that degrade experience. We configure all analytics tools to anonymise IP addresses before processing and to disable cross-site tracking. You can opt out of analytics cookies at any time via the cookie settings panel in the footer.
2.4 Marketing & Tracking Cookies
Consent RequiredThese cookies track your browsing activity to help us measure the effectiveness of our advertising campaigns and show you relevant content on other platforms. We only activate these cookies after you provide explicit consent. Examples: • Conversion tracking — records when a visitor signs up or starts a trial after clicking an ad. • Retargeting pixels — used by ad platforms (e.g. Google, Meta) to show GiraffyReach ads to previous visitors. We do not sell data collected via marketing cookies to data brokers or third parties for their own advertising purposes. You can withdraw consent for marketing cookies at any time via the cookie settings panel in the footer.
3. Third-Party Cookies
Some cookies on our platform are set by third-party services we use to operate the platform. These third parties have their own privacy policies which govern how they use the data collected. Third-party services that may set cookies include: • Stripe — payment processing. Sets cookies necessary to securely complete transactions. See Stripe's privacy policy at stripe.com/privacy. • Google Analytics — analytics (only if you have consented). See Google's policy at policies.google.com. • Intercom / support chat — customer support widget (only if you engage with the chat). See their policy at intercom.com/legal/privacy. We do not control third-party cookies and are not responsible for their content or practices. You can block third-party cookies in your browser settings or via dedicated opt-out tools provided by each third party.
4. Cookie Duration
Cookies either expire when you close your browser (session cookies) or remain on your device until a set expiry date (persistent cookies). • Session cookies: deleted automatically when you close your browser. Used for authentication tokens and temporary state. • Persistent cookies: remain until they expire or you delete them manually. - Cookie consent preference: 12 months - Dashboard layout preferences: 12 months - Analytics identifiers: up to 13 months (GA4 default) - Marketing / retargeting: up to 90 days You can delete persistent cookies at any time through your browser settings.
5. How to Manage Cookies
5.1 Cookie Settings Panel
The easiest way to manage your preferences is through our cookie settings panel, accessible by clicking "Cookie Preferences" in the footer of any page. You can: • Accept all cookies • Reject all non-essential cookies • Customise which categories you allow Your preferences are saved immediately and respected on all subsequent visits.
5.2 Browser Settings
You can also control cookies directly through your browser. Most browsers allow you to: • View what cookies are stored and delete them individually or in bulk. • Block all cookies, or block third-party cookies only. • Set up notifications when cookies are being set. Instructions for common browsers: • Chrome: Settings → Privacy and Security → Cookies and other site data • Firefox: Settings → Privacy & Security → Cookies and Site Data • Safari: Preferences → Privacy → Manage Website Data • Edge: Settings → Cookies and site permissions → Cookies and site data Note: blocking strictly necessary cookies will prevent you from logging in to GiraffyReach.
5.3 Industry Opt-Out Tools
You can opt out of interest-based advertising from participating companies through: • Your Online Choices (EU): youronlinechoices.eu • Network Advertising Initiative (US): optout.networkadvertising.org • Digital Advertising Alliance (US): optout.aboutads.info These tools operate independently of our platform and apply across participating advertising networks.
6. Legal Basis (EEA / UK)
For users in the European Economic Area and the United Kingdom, our use of cookies is governed by the following legal bases under GDPR and the UK PECR: • Strictly Necessary & Functional: Article 6(1)(b) — necessary for the performance of a contract, or Article 6(1)(f) — legitimate interests in operating a secure and functional service. • Analytics & Marketing: Article 6(1)(a) — consent. You must actively opt in before these cookies are set. You may withdraw consent at any time without affecting your ability to use the platform.
7. Changes to This Policy
We may update this Cookie Policy when we introduce new cookies, change providers, or in response to regulatory guidance. When we make material changes we will update the "Last Updated" date at the top of this page and, where appropriate, notify you via the platform or email.
8. Contact Us
If you have questions about our use of cookies or this policy, please contact us at support@giraffyreach.com.
Update your cookie preferences at any time — no account required.
If anything here is unclear, reach out and we will give you a straight answer.
support@giraffyreach.comAlso see our Privacy Policy and Terms of Service.
